Mon, Feb 24 | Hotel Bayerischer Hof, Munich

Client Management Through Creative Selling

3 Days Workshop in German for Hotel Professionals. Price: 1.450,00 Euro (incl. of VAT) This Price includes all training materials, coffee-breaks and luncheons. Group-Size: 12 participants maximum. Certificate of Attendance for all participants.
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Time & Venue

Feb 24, 2020, 9:00 AM – Feb 26, 2020, 5:00 PM
Hotel Bayerischer Hof, Munich, Promenadeplatz 2-6, 80333 Munich, Germany

Workshop Course Outline

“CLIENT MANAGEMENT THROUGH CREATIVE SELLING”

3 FULL DAYS SALES/MARKETING WORKSHOP

WHO SHOULD ATTEND:

Everyone who is involved in Hospitality Sales & Marketing. Those who are new to sales & marketing and those who are already experienced and want to review the process of their work-style in order to stay up-to-date with the latest in Client Management.

WORKSHOP FORMAT:

The workshop is very practical in nature with highly instructive case-studies, demonstrating effective Client Management principles and how to implement/execute them in the daily work of sales & marketing offices. Group work will help participants gain a solid understanding of how to approach complex issues in a Key Client environment. All case-studies are based on real-life scenarios and hotel focused.

BENEFITS OF ATTENDING:

  • Apply professional approaches to maximizing sales results through proven Account Management principles
  • Learn to work in a Key Client & Key Prospect environment and differentiate between the traditional and latest approaches to selling
  • Understand how to affect client relationship outcomes and the cycle of sales productivity while developing long-term relationships with customers
  • Recognize the impact of changing your sales team into industry professionals, who are seen as consultants by their clients as opposed to ‘only’ sales people
  • Realize the often complex implications of price/value decision parameters for both your organization and your clients
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