This is a dynamic worksheet that captures your existing and potential client base over a three year period (Previous, Current & Plan Year).

The user needs to obtain the names of all organizations that were doing business with the hotel during the Previous Year, their actual room night production for the hotel as well as for the entire city (market) and their total actual room revenue for the hotel in the Previous Year.

Once the data collection for the Previous Year has been completed, it must be repeated for the Current Year and Plan Year. Depending on the size and/or market situation of the hotel, the list of all accounts will probably be between 300 to 500 organizations strong.

Upon completion of all data input, MAPS will automatically sort the client base by Plan Year room revenue. Although, not visible on the screen, the Worksheet Report will highlight which client is a Key Account, Key Prospect, Niche or Telemarketing Account