The objective at all times is to maximize Revenue Generation Index (RGI) as this means that hotel is capturing the maximum revenue that the market has available.

The goal is to be the RGI leader in your competitive set and your desired position is sought to be above 1 at all times. If this is not the case, the reasons why need to be understood; your Market Penetration Index (MPI) and Average Rate Index as well as other performance indicator scores will assist the user in identifying the possible problems. The year-to-date RGI score is then used as the hotel’s performance monitor