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This
is a three years, 12 months spread by market
segments (not industries) that will allow
users to plan the monthly phasing of projected
business in terms of room nights, average
rate and total room revenue.
Main Market Segments are grouped by
By
default, under each "MAIN SEGMENT"
you will find a list of recommended ‘SUB-SEGMENTS’
that is created for new instance of a plan.
These segments are by and large standard the
world over and users should find it easy to
understand them. However, this is also a dynamic
input sheet and users may change any or all
of the market segments according to their requirements.
The summary sheet calculates Occupancy, RevPar
and RevPar-as-a-Percentage-of Average Rate,
Room Revenue as well as market mix
.
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