Walkthrough 3 - Room Forcast By Markets


This is a three years, 12 months spread by market segments (not industries) that will allow users to plan the monthly phasing of projected business in terms of room nights, average rate and total room revenue.

Main Market Segments are grouped by

  • INDIVIDUALS
  • GROUPS
  • INDUSTRYBUSINESS RELATIONS
  • WHOLESALE & PACKAGE
By default, under each "MAIN SEGMENT" you will find a list of recommended ‘SUB-SEGMENTS’ that is created for new instance of a plan. These segments are by and large standard the world over and users should find it easy to understand them. However, this is also a dynamic input sheet and users may change any or all of the market segments according to their requirements.

The summary sheet calculates Occupancy, RevPar and RevPar-as-a-Percentage-of Average Rate, Room Revenue as well as market mix
.