Strategic Marketing Planning, Implementation & Control (3 Days)
Who Should AttendSenior Executives with line responsibilities who have a basic understanding of sales & marketing issues but often fail to fully comprehend the strategic elements of effective marketing planning, implementation and control mechanisms. Typical 'attendance' normally includes General Managers, Resident Managers, Directors of Sales & Marketing, Public Relations and Senior Sales Managers as well as other department heads such as Food & Beverage, Rooms Division, Reservations and Convention Services.
Workshop FormatThe workshop is very practical in nature by means of highly interactive group work, where real-life scenarios build the basis for effective Marketing.
Benefits of Attending
Analyze and research markets/trends in order to build a solid positioning strategy that will make your hotel more competitive in the eyes of your clients.
Apply professional approaches to maximizing strategic marketing orientation.
Learn how to differentiate your product and services in a competitive market place and use this knowledge in meeting customers’ needs with the facilities and services of your product.
Understand the principles of a structured pricing strategy and product/service positioning.
Plan proper resource allocation in line with marketing /sales objectives.
Construct MAPs (Market Action Programs) on the basis of value perception.