Strategic Marketing Planning, Implementation & Control (3 Days)

Who Should Attend

Senior Executives with line responsibilities who have a basic understanding of sales & marketing issues but often fail to fully comprehend the strategic elements of effective marketing planning, implementation and control mechanisms. Typical 'attendance' normally includes General Managers, Resident Managers, Directors of Sales & Marketing, Public Relations and Senior Sales Managers as well as other department heads such as Food & Beverage, Rooms Division, Reservations and Convention Services.

Workshop Format

The workshop is very practical in nature by means of highly interactive group work, where real-life scenarios build the basis for effective Marketing.

Benefits of Attending

  • Analyze and research markets/trends in order to build a solid positioning strategy that will make your hotel more competitive in the eyes of your clients.
  • Apply professional approaches to maximizing strategic marketing orientation.
  • Learn how to differentiate your product and services in a competitive market place and use this knowledge in meeting customers’ needs with the facilities and services of your product.
  • Understand the principles of a structured pricing strategy and product/service positioning.
  • Plan proper resource allocation in line with marketing /sales objectives.
  • Construct MAPs (Market Action Programs) on the basis of value perception.