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Strategic Marketing Planning, Implementation & Control (2 Days) |
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Who should Attend |
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Login MAPS |
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Login LMS |
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Login RECRUIT |
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Senior Executives with line responsibilities who have a basic understanding of sales & marketing issues but often fail to fully comprehend
the strategic elements of effective marketing planning, implementation and control mechanisms. Typical 'attendance' normally includes General
Managers, Resident Managers, Directors of Sales & Marketing, Public Relations and Senior Sales Managers as well as other department heads
such as Food & Beverage, Rooms Division, Reservations and Convention Services. |
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| Workshop Format |
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The workshop is very practical in nature by means of highly interactive group work, where real-life scenarios build the basis for effective Marketing. |
| Benefits of Attending |
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Analyze and research markets/trends in order to build a solid positioning strategy that will make your hotel more competitive in the eyes of your clients
Apply professional approaches to maximizing strategic marketing orientation
Learn how to differentiate your product and services in a competitive market place and use this knowledge in meeting customers’ needs with the facilities and services of your product
Understand the principles of a structured pricing strategy and product/service positioning
Plan proper resource allocation in line with marketing /sales objectives
Construct MAPs (Market Action Programs) on the basis of value perception
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