E & A Trends - Education & Training - Sales & Marketing Coaching Program

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Sales & Marketing Coaching Program (2 Days)

Who should Attend

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Senior members of the Sales & Marketing department who have been with a hotel for many years are often asked to head up the team without having the leadership qualifications or fulfilling required job competencies. This often is the case, when an experienced department head leaves and the management decides to give a less experienced sales staff member a chance to take over.

Because of E&A Trends’ vast experience in many markets and hotels, it can easily step in and coach the new department head on all matters related to sales & marketing. At the same time, E&A Trends’ consultants will also assist in running the Sales & Marketing department until the newly appointed candidate is confident and comfortable in his/her role.

How we can Assist you

E&A Trends guides and assists the newly appointed department head in the management of the Sales & Marketing department until the candidate is well versed in all sales & marketing aspects, including leadership, job competencies as well as writing of a Marketing Plan.

While the consultant coaches the candidate in the day-to-day operation of the department, efforts are made to streamline the office administration while also looking at possible opportunities to increase the sales team’s output even further.

Benefits of Attending

The benefits of having E&A Trends as your ‘Coaching Partner’ are numerous: the newly appointed department head gets to understand the complex issues governing the running of a modern sales & marketing department. Positive Leadership, strategic thinking along with the planning & implementation of well structured market action programs build the basis for an efficiently functioning sales & marketing department.

The time-line for this type of consultancy depends on your brief and overall hotel management’s requirements.