E&A Trends - MAPS

The idea for our Hotel Marketing Plan software system MAPS was first conceived in 1997. Due to the overall lack of this kind of software for pre-opening as well as existing hotels, E&A Solutions worked to find an easy way to produce marketing plans.

Ten years ago there were only some books on the subject available with very basic marketing plan outlines. E&A Solutions set out to create a marketing plan template that covered all that needed to be considered, such as marketing goals and strategies, operations plans, advertising & promotion, business mix analysis, pricing strategy, and more. Nowadays you won't see a template around without all these aspects included.

E&A Solutions’ hard work resulted in a completely integrated and updated software system we call MAPS. This unique, automated and highly flexible Marketing/ Revenue Plan Software System is designed specifically for hotels of all sizes and markets. It guides the user through the often complex stages of compiling a comprehensive Marketing Plan by taking a structured approach to achieving desired results.

The system is simple and lets the user navigate with utmost of ease. "Checks & Balances" are built in and alert the user to any discrepancies between worksheets while 'Write-Up' templates for many reports come standard as part of the system along with a complete Food & Beverage/Catering module.