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..Hotel Marketing/ Revenue Plan System V2.0.1 Features: |
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Hotel Marketing Plan System |
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Sales Platform Diagnostics |
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| An overview of Account Management Data, automatically categorizing it into the various market sectors (Corporate, MICE, Wholesale, Airlines, Government) and their contribution to the hotel in terms of rooms occupied (and expected to be occupied) as well as room revenue over a three year period (‘Prior’, ‘Current’ and ‘Plan Year’). The Sales Platform also indicates how many accounts of what category, both Platform and Market Sector Definitions, the hotel holds; thus improving the sales department’s efforts in stonewalling their clients with tailor-made Market Action Programs |
| Market Action Program Worksheets |
| A detailed and structured Help-Sheet linked to pertinent data within the Marketing Plan Software System helps plan and implement Market Action Programs. The Worksheets automatically compute the cost-effectiveness of any promotion and/or market program and assists the user in creating value for all hotel related services. |
| Food And Beverage |
| A monthly spreadsheet of meal periods (can be hard-coded for control purposes) over a twelve months period, comparing ‘Prior’, ‘Current’ and ‘Plan Year’ figures (Covers, Average Check as well as Food & Beverage Revenue plus Business Mix). In addition, the system offers a Competitive Analysis (Location Characteristics, Physical Features, Service Standards, Food & Beverage Quality), Pricing Analysis as well as a Quality vs. Price Graph. |
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