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..Hotel Marketing/ Revenue Plan System V2.0.1 Features: |
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Hotel Marketing Plan System |
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SWOT Matrix |
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| Internal as well as external factors are rated on industry-accepted norms to compute strategies for Weaknesses, Threats, Opportunities and Strengths. Factors to include are: Rate Positioning to Relative Quality, Pricing Consistency, Key Client Penetration, Product Variety, Identified Key Client/Prospect Potential, Competitive Ranking, Revenue Generation Index, Overall City Occupancy, Growth Rate in Main Source Markets and Contribution from Marketing Programs. |
| Account Management Data Input Sheets |
| A compilation of current & future clients (approximately 80% of estimated forecast room-night figures for the Plan Year) that contribute to the revenues of the hotel. The data input is done over a three year period (‘Prior’, ‘Current’ and ‘Plan Year’) and analyses individual company contributions to the hotel in terms of room nights and room revenue as well as their actual/potential for the entire market place. Furthermore, the system also computes the share growth (decline) on a Year-On-Year basis. |
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