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..Hotel Marketing/ Revenue Plan System V2.0.1 Features: |
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Hotel Marketing Plan System |
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Market Demand Indicators |
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| Based on fixed (and some free format) market demand indicators (PEST Issues) the user decides (based on her/his perception and other sources) on whether these indicators will ‘very likely improve’, ‘likely improve’, ‘no change’, ‘likely worsen’ or ‘very likely worsen’. The system will then calculate changes in the projected occupancy for the market place in the ‘Plan Year’. This change is checked against the ‘Grand Total’ (Market Demand by Markets). Any discrepancies are highlighted by the system and must be reconciled or explained by the user. |
| Demand & Supply Analysis |
| This input sheet analyses the changes in demand & supply for the market place that occur through openings of new hotels within the ‘Current Year’ and ‘Plan Year’. Changes in ‘Fair Market Share’ as well as Gains or (Losses) of Rooms Occupied attributable to Supply Conditions will be calculated for the competitive set of hotels (including ‘Own Hotel’). |
| Distribution Channels |
| Under Distribution Channels the user finds possible booking sources based on total number of rooms occupied for the ‘Plan Year’. This section may also help in the planning of allocating funds for promotions and advertising budgets correlating with the various market segmentations, of course. |
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