Aside from ‘Key Results’, the Market Share Analysis gives an overall view of the performance indicators for the ‘Own Hotel’ as well as all hotels within the competitive set. Based on ‘Number of Rooms Available’, ‘Number of Rooms Occupied’ as well as ‘Average Rate’ over a three year period (‘Prior’, ‘Current’ and ‘Plan Year’) for all hotels, it calculates Room Revenue, RevPar, MPI (Market Penetration Index), Average Rate Index, RGI (Revenue Generation Index), Available Rooms as % of Total as well as Room Revenue as % of Total.

A monthly spreadsheet of geographical source markets (can be hard-coded for control purposes) over a twelve months period, comparing ‘ Prior’, ‘Current’ and ‘Plan Year’ figures and calculating changes in geographical market shifts for each country. It further links to ‘Room Demand by Markets’ data input sheets for planning and comparison reasons. Any discrepancies between these data sheets will be highlighted by the system and must be reconciled by the user.