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..Hotel Marketing/ Revenue Plan System V2.0.1 Features: |
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Hotel Marketing Plan System |
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Room Demand by Markets (Montly Segmentation Breakdown) |
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| A monthly spreadsheet of market segments (can be hard-coded for control purposes) over a twelve months period, comparing ‘Prior’, ‘Current’ and ‘Plan Year’ figures (Room Nights, Average Rate, Room Revenue, Business Mix) and calculating RevPar vs. Average Rate positioning. It further links to Distribution Channels, Geographical Source Markets and Account Management Data input sheets for planning and comparison reasons. Any discrepancies between these data sheets will be highlighted by the system and must be reconciled by the user. |
| Room Demand Analysis |
| This section looks at the room demand and it’s Contribution Source for the ‘Plan Year’ based on current actual (and forecast) figures by the end of a fiscal period for the ‘Current Year’. It then compares these figures with the total number of occupied rooms in the ‘Grand Totals’ ("Room Demand By Markets"); in addition, the system also checks whether the projected occupied rooms for the ‘Plan Year’ matches the demand calculated in ‘Account Management Data’. In case these figures do not match, the system will highlight the discrepancies and the user has to reconcile all data for the various input sheets. |
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