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..Hotel Marketing/ Revenue Plan System V2.0.1 Features: |
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Hotel Marketing Plan System |
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Basic Information |
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| In this section, the consultant establishes vital information parameters for the Marketing Plan such as the competitive set of hotels, their number of available rooms, duration periods (‘Prior’, ‘Current’, ‘Plan Year’), as well as the setting of your currency in addition to a second one for comparison purposes (e.g., USD$ vs. British Pounds £). Differing Fiscal Year requirements are easily handled through the setting of the first month of the fiscal period. |
| Executive Summary & Key Results |
| The Executive Summary & Key Results page gives on one sheet an overview of vital performance indicators over a three year period (‘Prior’, ‘Current’, ‘Plan Year’) for the hotel as well as its competitive set. It further asks the user to explain in a few paragraphs how the hotel intends to reach its revenue goals and what overall strategies should be adopted to overcome or meet competitive practices as well as adverse market conditions. |
| Competitive Product Analysis |
| Intense product analysis to rate all individual competitors vis-à-vis the ‘Own Hotel’ for various market sectors and different service attributes. Each hotel is ranked on its competitiveness for each individual market sector as well as for its overall standing (all market sectors combined). Furthermore, this Product Analysis graphically compares all hotels within the competitive set (including ‘Own Hotel’) for their pricing structures and clearly determines the most effective ‘value/pricing’ positioning. |
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