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Marketing Plan Conceptualization( 2 Days ) |
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Who should Attend |
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Login MAPS |
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Login LMS |
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Login RECRUIT |
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Everyone who is involved in Hospitality Sales & Marketing and wants to fully comprehend the intricate planning that goes into writing a
useable and precise marketing or revenue plan. Those who are new to sales & marketing plan writing and those who are already experienced
and want to review the process of their work-style in order to stay up-to-date with the latest in Marketing Plan models. |
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| Workshop Format |
The workshop is very practical in nature with highly instructive case-studies, demonstrating effective Marketing Plan model principles and how to
implement/execute them by phasing of strategies and concepts over the next 12 to 24 months. Lots of group work to help participants gain a solid
understanding of how to approach complex issues in Marketing Planning. All case-studies are based on real-life scenarios and are hotel focused. |
| Benefits of Attending |
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Apply professional approaches to maximizing sales results through proven Account Management principles that build the basis of a structured Marketing Plan.
Learn how to differentiate your product and services in a competitive international market place with the help of an automated SWOT Matrix.
Understand performance indicators and indices through detailed Market Share Analysis for better planning purposes in order to conceptualize a complete and solid Marketing Plan.
Understand the often-complex implications of decision parameters for both your organization and your clients that are based on Geographical Source Markets requirements & Distribution Channels.
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