E & A Trends - Education & Training - Account Management & Clint Retention

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Account Management & Clint Retention (2 Days)

Who should Attend

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Everyone who is involved in Hospitality Sales & Marketing. Those who are new to sales & marketing and those who are already experienced but wish to review the process of their work-style in order to stay up-to-date with the latest in Key Account Management

Workshop Format

The workshop is very practical in nature with highly instructive case-studies, demonstrating effective Account Management principles and how to implement/execute them in your daily sales & marketing offices. There will be group work to help participants gain a solid understanding of how to approach complex issues in a Key Account environment. All case-studies are based on real-life scenarios and are strongly hospitality/hotel focused.

Benefits of Attending

Apply professional approaches to maximizing sales results through proven Account Management principles.

Learn how to differentiate your product and services in a competitive international market place.

Understand the impact of changing your sales team into industry professionals, who are seen as consultants by their clients as opposed to 'just' sales people.